Marketing Communication Content Writer

Mumbai, Maharashtra, India Full-time

Greenlight Planet is a multinational, for-profit business that designs, distributes, and finances solar-powered home energy products, with an underserved population in mind: the 1.3 billion global consumers for whom the old-fashioned electrical grid is either unavailable or too expensive. 

Over a decade in business, the company is now a leading global brand in emerging markets across Asia and Sub-Saharan Africa.  Greenlight’s Sun King™ products provide modern light and energy to 26 million people in more than 40 countries and have sold over 10.5 million products worldwide.

From the company’s wide range of trusted Sun King™ solar lamps and home energy systems to its innovative distribution partnerships to its EasyBuy™ pay-as-you-go consumer financing model, Greenlight Planet continuously strives to meet the evolving needs of the off-grid market.

Greenlight stays in touch with underserved consumers’ needs in part by operating its own direct-to-consumer sales network, including thousands of trusted sales agents (called as “Sun King Energy Officers”) in local communities across local communities. For Sun King Energy Officers, this is not only a good source of income and employment but also they become an important member of their community bring light and catering to local energy needs within their communities. 

Today, with over 1100 full-time employees in 8 countries, we remain continuously impressed at how each new team member contributes unique and innovative solutions to the global off-grid challenge, from new product designs to innovative sales and distribution strategies, to setting up better collection mechanisms, to better training strategies, to more efficient logistical and after-sales service systems.  We listen closely to each other to improve our products, our service, and ultimately, the lives of underserved consumers.

The Role

We are looking for a talented content writer to join our Communications and PR team to enrich our internal and external communications through compelling blog posts, white papers, news articles, social media content, case studies, web content, new product launch communications and other types of marketing copy. 

The ideal candidate would have some combination of journalistic, business writing and/or PR agency experience to be able to create impactful case studies, blog posts and news articles for national/ global media with equal adeptness. This position entails a high degree of creativity, as well as the ability to use data-driven insights to write compelling material. The right candidate is detail-oriented, with a consistent record of meeting tight deadlines.  Preference will be given to those with a strong writing portfolio, experience with business-oriented writing, a minimum of a bachelor’s degree and relevant work experience.

Key Responsibilities 

  • Creating content that spans a variety of topics for a broad range of communications channels (website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.)
  • Creating concise, eye-catching, and innovative headlines and body copy
  • Creating content for media-worthy stories, press releases and work with external parties (PR companies, media, journalists, etc.) to increase visibility around Greenlight Planet's work and presence in global and regional media.
  • Researching, collating and disseminating case studies about Greenlight Planet's distribution methods, agent and customer profiles for use in B2B pitch materials, channel market training and internal knowledge sharing purposes.
  • Building Greenlight Planet’s blog; identifying and creating stories that communicate Greenlight Planet’s expertise and establish thought leadership.
  • Managing content for the company’s website, corporate brochures and B2B focused materials such as pitch decks.
  • Creating content for partner-facing communication materials such as training guides, local and international press/PR, product launches, workshops, and seminars.
  • Applying for relevant national and international awards for the company
  • Creating and curating persuasive, accurate content for B2B lead generation and lead nurturing e-mailers to a global audience of investors, potential partners, and current partners.
  • Brainstorming and collaborating with the sales and marketing team for new ideas and strategies
  • Researching markets and industries to compare and create content that is innovative and original
  • Collaborating with campaign managers, creative team, and designers

The ideal Marketing Communications Content Writer:

  • Has sophisticated command of written English with a clear ability to oscillate between formal communication; a personable, casual tone of voice; and vibrant marketing-oriented language
  • Is able to work well with multiple stakeholders
  • Has strong people skills, an ability to elicit trust from others and work collaboratively with multiple stakeholders, taking input from graphic designers, sales and marketing leaders, and senior executives. 
  • Has an entrepreneurial, innovative spirit; an ability to apply creativity in a practical way. 
  • Is able to work autonomously and independently; this person will be expected to take input from many stakeholders but ultimately support the brand’s communication strategy with confidence. 
  • Has at least 4 years of experience in a content writing role; dealing with content for a global company or organization with mass-market consumer products or services.
  • Can prioritize a varied workload and work well under pressure while adhering to strict deadlines.
  • Has a Bachelor’s degree in creative writing, journalism, English, or related field preferred

We are looking for someone who is driven, passionate and excited about the opportunity to bring honest, affordable, energy to homes in Africa and Asia. If this sounds like you, we would love to hear from you.

Greenlight Planet offers a competitive salary, a fun, supportive work environment and opportunities for continued professional growth within a fast-growing global enterprise.

Greenlight Planet believes in equal opportunity for all people, everywhere. It is the reason we exist! So, regardless of your race, color, religion, sex, marital status, sexual orientation, national origin, HIV/Aids status, disability or any other protected characteristic as established by law, we will accept your application and make a decision based on your suitability for the position.