Lead Business Analyst

Mumbai, Maharashtra, India

Job Location - Mumbai

Job Summary - The lead business analyst will work as a part of the analytics team to help Greenlight Planet's Easybuy business unit make data driven decisions. incumbent will develop and automate analytical models. This position will report to the Global Analytics Leader.


Job Responsibilities - 

Channel optimization

  • Create ideal profiles and segments of our agents (and territories) based on demographics, sales, collections and churn analysis
  • Size and align the sales force by mapping geographies to ideal penetration and coverage targets. Conduct span analysis.
  • Generate sales response models to marketing and incentive interventions
  • Hypothesis testing and sales/collection trend analysis to answer questions posed by business users

Customer analytics

  • Create models to understand the impact of various intervention modes (Call center, agent etc) on repayment rates of customers
  • Understand drivers of default at a customer/geography level from payment patterns, demographics, geography and other socio economic indicators
  • Create segments of customers to better target them to improve collections, sales and upsell/cross sell targets

Technical skill requirements - 

  • 3 - 6 years of experience in the field of analytics
  • Experience in statistical modelling in one or more data analysis language - R, SAS, SPSS or python (preferred). 
  • Proficient use of SQL for extraction and manipulation of data. 
  • Experience in predictive and machine learning techniques like logistic regression, random forest, GBM, XgBoost
  • Experience in segmentation techniques like hierarchical clustering and KNN
  • Quick turnaround descriptive and inferential analytics - hypothesis testing, time series modelling
  • Advanced excel skills for answering business questions quickly
  • Experience in efficiently querying large datasets and database management (Relational databases)



We are looking for someone who is driven, passionate and excited about the opportunity to bring honest, affordable, energy to homes in Africa and Asia.  If this sounds like you, we would love to hear from you.

Greenlight Planet offers a competitive salary, a fun, supportive work environment and opportunities for continued professional growth within a fast-growing global enterprise.

Greenlight Planet believes in equal opportunity for all people, everywhere. It is the reason we exist! So, regardless of your race, color, religion, sex, marital status, sexual orientation, national origin, HIV/Aids status, disability or any other protected characteristic as established by law, we will accept your application and make a decision based on your suitability for the position.