Area Sales Manager-EasyBuy

Bhagalpur, Bihar, India | Sun King EasyBuy Direct | Full-time


Greenlight Planet Opening

Area Sales Manager (EasyBuy) – Bhagalpur, Bihar



Location: Bhagalpur, Bihar



Greenlight Planet is a multi-national, for-profit business that designs, distributes, and finances solar-powered home energy products, with an underserved population in mind: the 1.3 billion global consumers for whom the old-fashioned electrical grid is either unavailable or too expensive.  

Over a decade in business, the company is now a leading global brand in emerging markets across Asia and Sub-Saharan Africa.  Greenlight’s Sun King™ products provide modern light and energy to 32 million people in more than 60 countries and have sold over 8 million products worldwide. From the company’s wide range of trusted Sun King™ solar lamps and home energy systems, to its innovative distribution partnerships, to its EasyBuy™ pay-as-you-go consumer financing model, Greenlight Planet continuously strives to meet the evolving needs of the off-grid market.

Greenlight stays in touch with underserved consumers’ needs in part by operating its own direct-to-consumer sales network, including thousands of trusted sales agents (called as “Sun King Energy Officers”) in local communities across local communities. For Sun King Energy Officers, this is not only a good source of income and employment but also they become an important member of their community bring light and catering to local energy needs within their communities.

Today, with over 900 full-time employees in 11 countries, we remain continuously impressed at how each new team member contributes unique and innovative solutions to the global off-grid challenge, from new product designs, to innovative sales and distribution strategies, to setting up better collection mechanisms, to better training strategies, to more efficient logistical and after-sales service systems.  We listen closely to each other to improve our products, our service, and ultimately, the lives of underserved consumers.


Area Sales Manager – Bhagalpur, Bihar


Role Summary:

Sun King™ with EasyBuy makes solar power more affordable by enabling you to buy your energy investment in small amounts over time rather than in full up front.


The Area Sales Manager will lead sales, distribution and repayments operations for the EasyBuy direct channel within certain areas in Bihar. The ASM will manage 5-6 districts and create best infrastructure for tertiary sales and repayment collection to ensure growth in revenue growth and collection timeliness.

Will also be responsible to drive strong activations and rural engagement programs in order to promote Sun King EasyBuy products.



Key responsibilities: Responsible for meeting the goals – Revenue / Collection goals


  • Meeting weekly and monthly goals of Tertiary Sales & Collection Management
  • Recruiting, training & managing a team of active Energy officers (EOs) (minimum 40) in the respective DHQ's to meet Minimum Business Guarantee (MBG) 
  • Conducting joint field work during the day with the team of Energy officers in making group sales (NGO's, SHGs, Village level etc.) as well as home to home sales
  • Conducting at least 2 night demos per week every evening along with the team of EOs.
  • Report Cash & Inventory at Stock Point on a weekly basis
  • New products launch and marketing on ground
  • Increase team productivity
  • Drive planned activations throughout the month.
  • Implement the marketing plans set out by the marketing team
  • Addressing & providing 100% resolution to service issues within TAT
  • Studying the market for newer trends & reporting the same to the management
  • Training & mentoring Area Executives and energy officers



Ideal Experience:


  • Any graduate degree
  • Good communication Skills / Good interpersonal skills
  • Familiar with MS Office, Android smartphone
  • Sales Experience (4 - 5 years)
  • Candidates with experience in microfinance sales, rural banking sales, insurance direct sales, telecom, retail will be preferred
  • This position involves minimum 20 days travelling in a month.



Greenlight Planet offers a competitive salary, a fun, supportive work environment and opportunities for continued professional growth within a fast-growing global enterprise.


We are looking for someone who is driven, passionate and excited about the opportunity to bring honest, affordable, energy to homes in Africa and Asia. If this sounds like you, we would love to hear from you. If you are a driven, committed, passionate professional who wants to become part of a compelling social venture that is redefining rural energy access in India and Africa, we want to hear from you. Greenlight Planet offers a competitive salary, a fun, supportive work environment and opportunities for continued professional growth within a fast-moving global enterprise. Instead of measuring time spent on a task, we measure and reward results delivered


Greenlight Planet believes in equal opportunity for all people, everywhere. It is the reason we exist! So, regardless of your race, color, religion, sex, marital status, sexual orientation, national origin, HIV/Aids status, disability or any other protected characteristic as established by law, we will accept your application and make a decision based on your suitability for the position.